Jean Pierre Perrin established La Vieille Ferme over 35 years ago, when he chose to produce an inexpensive, straightforward Rhône wine to sell by direct mail to French wine lovers. He used the same grape varieties in similar proportions to those planted at the family’s Château de Beaucastel, in a similar vinification process. The result was an immediate success in France, a wine of character and style in keeping with its Beaucastel heritage.
Initially, Jean Pierre made only Côtes du Rhône, but steeply rising grape prices in 1976 caused him to switch to Côtes du Ventoux and eventually to produce a white wine from the mountainous Côtes du Luberon.
Vineyard Brands introduced la Vieille Ferme into the United States in 1970. The response was an immediate, overwhelming acceptance and an outpouring of critical acclaim from eminently knowledgeable critics, such as Robert Parker, Craig Claiborne, Frank Prial, Terry Robards, John Foy, Dan Berger and Ben Giliberti, who recognized La Vieille Ferme for its consistently fine quality and value.