Jean-Pierre and François Perrin established La Vieille Ferme over 45 years ago, as an affordable straightforward Rhône wine to sell by direct mail to French wine lovers. He used the same grape varieties in similar proportions to those planted at the family’s Château de Beaucastel and employed a similar vinification process. In 1980, Vineyard Brands introduced La Vieille Ferme into the United States, and the response was an immediate, overwhelming acceptance and an outpouring of critical acclaim. Today the next generation of Perrin family winemakers – Marc, Pierre, Thomas, Cécile, Charles, Matthieu and César – have joined Jean-Pierre and François continuing La Vieille Ferme’s dedication to quality, value, and innovation.
The La Vieille Ferme portfolio has expanded from the three still wines to also include a sparkling Brut and Rosé in 2019, and the addition of the Rosé in canned format in 2024.